Snowflake Office Hours: Zeeto
Zeeto is revolutionizing the digital advertising industry. Unlike many ad networks that rely on contextual clues, Zeeto uncovers consumer insights by collecting answers to simple questions. But prior to Snowflake, Zeeto’s “homegrown” data warehouse couldn’t instantly and efficiently access the storage and compute needed to serve its thousands of customers. Zeeto spent its time digging through data only to be forced into gut decisions.