River Island - From Traditional Retailer to Multi-Channel Cloud Approach

Hear Doug Gardner, CIO at River Island, discuss how a traditional fashion retailer moved from being a single channel retailer focused on the product to becoming a customer-centric brand. This transformation shift is powered by Snowflake's Data Warehouse built for the cloud. By using Snowflake and BI tool Looker, River Island can now develop analytics as they are developing the product in a very agile way.