Rakuten Rewards Uses Data Sharing for Better Data-Driven Collaboration

In this short video, Mark Stange-Tregear, VP of Analytics at Rakuten Rewards, shares his story of how Snowflake Secure Data Sharing has helped his company securely share data and collaborate more efficiently internally and externally. By giving Snowflake Reader accounts to other areas of the business Mark can easily give them access to critical data while maintaining control. Using the ability to bi-directionally share data Rakuten is also improving the way it uses data to improve campaign results and streamline operations with other vendors without the need to move or copy data, therefore reducing costs and keeping its data secure.