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Snowflake on Snowflake: How the Data Cloud Helps Maximize ROI Through Marketing Attribution

Hear from the leaders of the Snowflake Marketing Intelligence team on how they leverage Snowflake technology to successfully implement marketing attribution, drive new efficiencies, and improve campaign effectiveness. Attend this webinar and Q&A to learn how:

  • Snowflake unifies disparate marketing, customer, and operational data sources to create a single source of truth
  • Snowflake uses the Data Cloud to measure the effectiveness of Snowflake’s B2B marketing efforts
  • To provide B2B marketing teams with the data they need to be a trusted adviser to sales