According to a report from Marketo, half of Sales’ time is wasted on unproductive prospecting, while sales reps ignore 80% of marketing leads.1 On the other hand, organizations with tightly aligned sa
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The technology available to finance departments has evolved—empowering them to be proactive and partner with the business on critical decisions. In the past, forecasting and analyses were spreadsheet-
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Hear from the leaders of the Snowflake Marketing Intelligence team on how they leverage Snowflake technology to successfully implement marketing attribution, drive new efficiencies, and improve campai
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Snowflake’s IT team, which is composed of members based in the United States and India, is focused on delivering a superior employee experience to its global employee base. To do so, Snowflake’s IT te
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Tight alignment across sales and marketing requires identifying the right leads at the right time. A data-driven approach can enable an objective view, reveal new insights, and scale your team’s intui
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Watch this behind-the-scenes look at how Snowflake’s Global Alliances team uses machine learning to scale the Snowflake partner program. Snowflake Partner Network includes thousands of partners globa
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Watch this behind-the-scenes look at how Snowflake’s Finance team uses the Data Cloud to power their corporate planning cycle, including forecasting revenue and other critical metrics. For many busin
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In today’s data-driven environment, Marketing Analytics is crucial for organizations of all sizes to deliver growth-oriented business results. At Snowflake, our key marketing objective is to become th
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