AI-Powered Marketing Analytics

October 25, 2021

Marketing has become more complex. With 20 to 30 touchpoints per sale, it is time-consuming to find what is important. Customer segmentation has become more complex because consumers expect to be treated as individuals. Marketers have access to more and more unstructured data, such as text, images, and detailed behavior tracking, but business information dashboards cannot display these data sources. Artificial intelligence is the answer to these problems, automatically finding patterns in complex data and turning them into better business decisions. Learn the most popular AI-powered marketing use cases and deep dive into a case study where a customer used Snowflake and DataRobot to achieve a 40% lift in their marketing campaigns.

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