US Foods, a national distributor and supplier in the food services industry, has made getting a 360-degree view of its customers a reality by leveraging the power of the Snowflake Data Cloud. In response to COVID-19, order optimization has been key to stabilizing the business and supporting local restaurants as the company’s business model shifted. By having its marketing, customer, and sales data in Snowflake, US Foods’ field sales reps have been empowered to:
Present the right marketing promotions based on customer profiles to drive higher margins
Manage and optimize marketing promotions, providing a 360-degree view of the customer
Take action within Salesforce with predictive models at the exact point of engagement with the customer
In this session, we will discuss US Foods’ vision for customer 360, its data science journey, and the benefits the company is realizing today.