How Snowflake Powers Your Personalization Initiative

Personalization is critical to the success of marketing campaigns and with a modern cloud data platform, achieving personalization in near-real time and at scale is finally possible. 

This white paper explains how Snowflake Cloud Data Platform enables near real-time campaign analytics, enriches third-party data, and increases the productivity of analytics teams, all while keeping customer data secure and enabling compliance with GDPR and other regulations. You will learn how to:

• Leverage more data, faster, to accelerate your personalization initiatives

• Enrich your data through third-party data sources that are always up-to-date

• Enable your analytics teams to be agile and never worry about resource contention