Measuring attribution, which is the impact of spend across channels and touch points, continues to be the number one challenge for marketers. Because customers decide where and how to engage brands across a growing number of channels, marketers need to stitch together all of the touch points to understand the impact of each engagement. With the continued explosion of SaaS solutions leading to fragmented data, this challenge becomes harder to solve each year.
In this webinar, hear how marketers and IT professionals are overcoming fragmented data to measure attribution more effectively. You’ll learn how to:
- Work across IT and Marketing to connect disparate data points
- Leverage data sharing across SaaS applications without copying and moving data
- Reduce search and integration costs of third-party data by using secure and governed data sharing technologies