For years, marketers have worked to offer holistic brand experiences across all customer touchpoints. Then the COVID-19 pandemic added new challenges, as in-person shopping experiences were suspended, replaced by digital shopping.
In this Meet the Analyst webinar, eMarketer’s Principal Analyst, Nicole Perrin, describes the state of customer experiences in 2020, how the pandemic has changed them, and how brands are continuing to work toward a single customer view to best serve their audiences with relevant and useful messages.
In addition, Ganesh Subramanian, Director of Product Marketing at Snowflake, shares the technology investments required to improve the customer experience in an increasingly digital world.
Listen to this webinar to understand the latest trends in online retail marketing, learn best practices for reaching consumers, and hear real-life customer examples of how to drive better customer experiences and grow revenue.