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シームレスでオムニチャネルな体験を提供し、継続的なロイヤルティとエンゲージメントを育成しようとする小売業者や消費財メーカーにとって、カスタマイズされた優れた方法で顧客とつながることは非常に重要です。 しかし、パーソナライズされたマーケティング体験を提供することは、大きな投資や専門の部門を設立を必要とし、従来中小企業には難しい施策でした。そのような中、競争力の高い先進的なグローバルの小売業や消費財メ

Bringing new drugs to market in an increasingly competitive and regulated market is more challenging than ever for pharmaceutical companies. Deciding how and where to focus your go-to-market efforts i

The media, entertainment and advertising industry is facing unprecedented pressures to transform. At the same time, companies are dealing with shifting consumer behaviors, increased pressure to demons

Maxis Studios at Electronic Arts, Inc. began using Snowflake in early 2020 to obtain improved analytics and insights from their popular game The Sims. In this fireside chat on Tuesday, December 15th

What does one of the largest and longest standing retail chains in North America do when legacy platforms impact their ability to make informed business decisions quickly & efficiently? Entrust Sn

Marketers face challenges in measuring attribution and driving personalization across channels. These challenges are becoming harder to overcome each year, with customers engaging businesses across mo
