For years, marketing teams have struggled to operate from a single view of the customer and their business. Today, only 47% of organizations operate with a unified view of the customer, just over half of marketing decisions are influenced by analytics, and nearly 59% of CMOs report increased pressure from their CEOs to prove the impact of their marketing efforts.
However, thanks to Snowflake and our partner ecosystem, the future looks bright and leading organizations are building modern data stacks on the Data Cloud to deliver on the promise of data-driven marketing.
To help identify best practices for developing a modern marketing data stack, Snowflake analyzed usage patterns from nearly 6,000 of our active customers. The analysis revealed how businesses are assembling their marketing data stacks and which technologies are most commonly adopted by customers and driving value for marketing organizations.
Join Snowflake's Lourenco Mello, Product Marketing—Solutions, and Ryan Huang, Marketing Intelligence, to hear about:
- How the modern marketing data stack is helping marketing leaders operate from a unified view of the customer, drive superior experiences, and maximize marketing ROI
- Which technologies and tools are highlighted as “leaders” and “ones to watch” in the inaugural release of The Modern Marketing Data Stack report
- Where you can go for more information about the report and initiative