Snowflake Office Hours Fireside Chat with Acorn-I

January 14, 2021

Being Amazon experts, Acorn Intelligence (Acorn-I) identified an opportunity to provide deep analytics and insights to their customers about their Amazon ecommerce investment and sales. To do this, Acorn-I built a new solution called Ignite, underpinned by the Snowflake Data Cloud. Ignite pulls in data from a wide range of platforms (Amazon Seller Central, Amazon Advertising, Shopify, WooCommerce, Facebook), and via its UI, it provides unique insights and optimisation opportunities for Acorn-I clients.

When Acorn-I architected their solution, they realised traditional on-premises data warehouses couldn’t support their vision of infinite scale. Snowflake allows Ignite to provide fast, reliable insights to clients without clients knowing that they are querying terabytes worth of data, and is aligned with the companies wider ‘serverless’ technology strategy.

Hear James Poll, CTO at Acorn-I, describe Acorn-I’s journey, and how they:

  • Enhanced analytics to improve business and ecommerce decisions

  • Launched a new product only possible via the Data Cloud

  • Allow customers to manage and scale their Amazon business

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