To be successful, marketers and advertisers must understand the return on their campaigns. Yet, as customers engage businesses through more complex journeys, measuring attribution continues to be the top challenge for marketers. The core challenge is a familiar one: fragmented data.
In this webinar, join Dan McKinney, VP Data and Analytics at Entercom, as he shares his journey across digital advertising, TV, and radio. Walk away with best practices for how to:
Define an attribution model that works for your business
Set up a data strategy that promotes agility and learning
Leverage the Snowflake Data Cloud to power your analytics