The media and advertising sector is facing a number of trends that are increasing the importance of third-party data, including the launches of new streaming services, an explosion of content production, and changes to data privacy governance. Advertising, media, and entertainment businesses are looking to third-party data to help them accelerate advertising revenue, improve subscriber engagement and retention, and optimize marketing spend.
Watch this on-demand webinar and Q&A session to:
- Learn about the emerging data trends shaping the advertising, media, and entertainment industries
- Explore how businesses are leveraging third-party data to improve subscriber engagement, improve retention and lifetime value, and optimize marketing spend
- Discover data sets in Snowflake Data Marketplace to help you achieve your business goals