From Data to Results: How Travel & Leisure Co. Delivers 1:1 Cross-Channel Personalization with Snowflake and Simon Data
Despite organizations having an increasing ability to collect customer data, many struggle to unlock its potential. The bottleneck often lies in operationalizing the data within the complexity of their existing technology stack.
Join Simon Data, Snowflake and special guest, Brian Lomonico of Travel + Leisure Co. for a discussion on how to transform raw data into personalized experiences loved by customers. Learn how customer data platforms powered by the Data Cloud enable seamless access to data to deliver cross-channel personalization strategies including next best action and travel recommendations.
In this webinar, you’ll learn how:
- Travel + Leisure Co. centralized real-time and historic data to orchestrate cross-channel customer experiences while reducing legacy tech costs and powering over 3,000 campaigns per month.
- Using a customer data platforms powered by Snowflake, like Simon Data, solve key revenue and marketing challenges, like personalization, identity resolution, and customer journey management
- CMOs and CTOs can create innovative customer experiences by aligning marketers and developers through Snowflake and Simon Data