Data Clean Rooms and Collaborative CRM present opportunities for Marketers to securely collaborate on data with other organisations. This could be with a media company for highly targeted advertising, a supplier for marketing planning, or a potential merger target.
Clean Rooms built in Snowflake enable rapid sharing of real-time data in a way that keeps your customer’s personal information hidden. Being able to match your data with another organisations allows you to see the overlap between data sets. This can be used to identify high-value targets, lapsing customers, and opportunities to win new business.
CACI will be presenting their experience building Clean Rooms for large retailers, grocery chains, and publishers. They will explain how Snowflake enables brands to build Clean Rooms easier than ever before. CACI will also share their experience on how to get your business ready for a Clean Room.