The value of data collaboration is enormous. A recent report from McKinsey & Company and the World Economic Forum estimates that connecting data across organisations unlocks $3 trillion in annual value.
Due to privacy concerns and an incentive for the large tech companies to maintain their exclusive access to first party consumer data, the market is ridding itself of 3rd party cookies, which was the traditional approach to creating a single customer identity with disparate data sets. Without 3rd party cookies or access to underlying data, a new paradigm must be developed to share data securely across brands, agencies, and publishers.
During this webinar you will learn:
- What a data clean room is
- How Snowflake enables media and entertainment organisations to build data clean rooms more easily than ever before
- How to use data clean rooms, for campaign planning, campaign execution, and measuring attribution across parties
- How you can share your data securely with third-party partners without revealing the underlying data
Speakers
-
Jennifer Belissent
Principal Data Strategist, Snowflake
