A Slam Dunk in the Data Cloud: How Orlando Magic Uses Data to Improve Fan Experience in and Out of the Arena

Orlando Magic has made a name for itself in the sports industry as a data-first business. Join Josh Auter, Senior Data Engineer for Orlando Magic, for a fireside chat that dives deep into how Orlando Magic uses data to:

Create a 360-degree view of fans in and out of the arena Develop churn, retention, and engagement models for ticket holders Transform ticketing, sponsorship, and app data into actionable insights with multiple data partners