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3 Ways Imperfect Foods Uses Customer Data to Power Their Lifecycle Marketing

With an increasing number of disparate data sources, businesses now have more customer data than ever before. Leveraging your customer data to drive valuable insights can be challenging when it’s not in one centralized place. A unified customer database can power your marketing team’s understanding & targeting of your high-value customers and what makes them come back.

In this webinar, learn how Imperfect Foods uses Snowflake, Fivetran and Hightouch to build a CDP, segment their customers, and personalize outreach.

We’ll discuss:

  • Building a datastack to better extract value from their customer data
  • Leveraging a centralized data view of customers to quickly and efficiently target with personalized messaging
  • How customer segmentation can help improve customer acquisition costs (CAC) and reactivation rates