As consumer preferences rapidly change, businesses need to take a data-driven approach to category planning.
Watch this webinar to hear how leading businesses evolved from having limited visibility to SKU and store-level data to making near real-time decisions in collaboration with partners on products, discounts, placement, and stock. Learn how to:
- Maximize profitability through dynamic pricing algorithms informed by demand forecasts, inventory levels, discounts, and more
- Collaborate using data clean rooms to optimize retail and CPG promotions
- Predict consumer trends and make data-driven category and new-product-innovation decisions