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Product Strategy: How Retail and CPG Collaboration Is Driving the Future of Category Planning and Merchandising

As consumer preferences rapidly change, businesses need to take a data-driven approach to category planning.

Watch this webinar to hear how leading businesses evolved from having limited visibility to SKU and store-level data to making near real-time decisions in collaboration with partners on products, discounts, placement, and stock. Learn how to:

  • Maximize profitability through dynamic pricing algorithms informed by demand forecasts, inventory levels, discounts, and more
  • Collaborate using data clean rooms to optimize retail and CPG promotions
  • Predict consumer trends and make data-driven category and new-product-innovation decisions