ActiveCampaign provides a SaaS platform that helps businesses meaningfully engage with their customers across channels and optimize their customers’ experiences. With over 130,000 customer accounts and billions of interactions each week, the team needed a platform that could scale analytics to support everything from executive dashboards to embedded analytics via machine learning.
In this fireside chat, hear from Harry Tan, Sr. Data Engineer at ActiveCampaign, on the team’s journey to the Data Cloud. Learn how ActiveCampaign leveraged the Snowflake Data Cloud to:
- Consolidate disparate data to improve decision-making across the business
- Power intelligent features in the product using machine learning
- Launch embedded reports within the product using Snowflake