Building 360-Degree Customer Profiles for Advanced Analytics and Personalization
How brands like johnnie-O benefit from the modern data stack
Facing changing identity standards, increasing importance of digital experiences, and a fractured marketing technology landscape, marketers need to rethink their data strategy. Fortunately, the Data Cloud and its ecosystem are breaking down data silos and enabling cross-platform collaboration, enabling marketers to measure cross-channel attribution and deliver personalized customer experiences.
Watch this webinar to hear how johnnie-O, a leading men’s ecommerce apparel brand, deployed the Data Cloud to centralize data, make smarter decisions, and improve customer lifetime value. Learn how to:
- Work across business and technical stakeholders to align on use cases and ensure your investments result in business results
- Leverage DBT on the Data Cloud to future-proof your marketing tech stack across channels, ERP systems, ecommerce platforms, and more
- Achieve fast time to value with a program designed around two-week sprints