Every organization wants to identify the right sales leads at the right time to optimize conversions. Lead scoring is a popular method for ranking prospects through an assessment of perceived...
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Apache Parquet format is one of the more commonly used file formats to support fast data processing. It is column-oriented, open source, and contains metadata, but its schema evolution and great...
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Policymakers need precise, consistent, and useful data metrics that enable them to quickly and easily understand how people move through the criminal justice system, and how related policy and...
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It might seem ironic, and admittedly it did to me, that the motivational speaker at the Snowflake Summit was Alex Honnold, known in the climbing world and beyond for his free solos. Alex is best...
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Are you efficiently unifying, modeling, analyzing, and activating all the data you need to drive impactful marketing campaigns and customer experiences? For years, marketing teams have struggled...
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Over the past few years, a wave of digital transformation and disruption has moved across various industries. From retail to healthcare to finance, we have seen how personalization of services...
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Eneco is a producer and supplier of natural gas, electricity, and heat, serving more than two million business and residential customers in the Netherlands, Belgium, Germany, and the United...
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Snowflake continues to set the standard for data in the cloud by removing the need to perform maintenance tasks on your data platform, and giving you the freedom to choose your data model...
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Editor’s note: This is part of a series of blogs about the data economy. Specifically, how Data Economy Leaders are tackling the organizational and cultural shifts to align people, process, and...
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The World Bank lists Mexico among the fifteen largest economies in the world and the second largest economy in Latin America. In fact, the GovTech Index, as reported by Statista, considers Mexico...
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Snowflake removes the need to perform maintenance tasks on your data platform and provides you with the freedom to choose your data model methodology for the cloud. When attempting to keep the...
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What’s “big?” When it comes to data, numbers that seemed gigantic a decade ago — or sometimes just a year ago — look smaller in 2022’s rearview mirror. Here are a few snapshots that capture the...
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In August, Snowflake released new capabilities for improved performance and account replication, as well as features that enhance warehousing and programmability of data. Read the details below to...
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What’s harder than finding the right data architecture? Finding the right dedicated partner. Adverity gets both with Snowflake. Learn how the two organizations are moving into new markets and...
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In hospitality and FMCG, understanding market developments is more important than ever. We recently talked to Nienke Kroes and Lars Hopman at TAPP to discover how TAPP uses insights from...
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Data is becoming more valuable, which means data downtime is more expensive. Here’s what some of the best data leaders are doing to address it. In 2008, a minute of Amazon.com being unavailable...
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As a consumer, you know the scenario: You research a product online, purchase the item … and the next day you get an email or a retargeted digital ad from the same company, pitching you the exact...
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Snowflake continues to set the standard for Data in the Cloud by taking away the need to perform maintenance tasks on your data platform and giving you the freedom to choose your data model...
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Investors, board members, consumers, and regulatory agencies are interested in environmental, social, and governance criteria—a set of business standards often referred to as ESG. The regulatory...
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In part 1 of this blog series, we looked at how Snowflake supports the GEOGRAPHY geospatial data type, which works with the earth as an ellipsoid, measuring distances over a curvature and plotting...
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