Snowflake Blog

  • Why We’re Thrilled to Be Opening an Engineering Site in Toronto

    Why We’re Thrilled to Be Opening an Engineering Site in Toronto

    2020 was a year of explosive growth for Snowflake in which we successfully expanded our product in new dimensions. Snowflake Engineering has always taken a bold approach to innovation, and with an...

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  • How Infutor Uses the Placekey External Function to Extend the Power of Snowflake

    How Infutor Uses the Placekey External Function to Extend the Power of Snowflake

    The Snowflake Data Cloud provides the unique ability for anyone to join their own data sets with thousands of live third-party data sets near-instantly, securely, and without moving data....

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  • Managing Multiple Accounts with Snowflake Organizations Is Now in Public Preview

    Managing Multiple Accounts with Snowflake Organizations Is Now in Public Preview

    We are excited to announce that the new Snowflake Organizations feature is now available in public preview. Organizations enable customers to easily manage their data, storage, and compute across...

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  • 5 Best Practices for Integrating Data Science Into Your Marketing Analytics

    5 Best Practices for Integrating Data Science Into Your Marketing Analytics

    Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of...

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  • Snowflake and Saturn Cloud Partner to Bring 100x Faster Data Science to Millions of Python Users

    Snowflake and Saturn Cloud Partner to Bring 100x Faster Data Science to Millions of Python Users

    Snowflake and Saturn Cloud are thrilled to announce our partnership to provide the fastest data science and machine learning (ML) platform. Snowflake’s Data Cloud comprises a global network where...

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  • Snowflake Ventures Breaks Down Security Data Silos with Lacework

    Snowflake Ventures Breaks Down Security Data Silos with Lacework

    Companies operating in the cloud are increasingly viewing cybersecurity as a data problem. At Snowflake, a growing number of customers, including Cisco, Prologis and Comcast, are using our...

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  • 10 Predictions about Data Cloud Analytics in 2021

    10 Predictions about Data Cloud Analytics in 2021

    2021 is the year of the Data Cloud. Powered by the Snowflake platform, the Data Cloud will be the place where organizations across industries can converge to mobilize their data.  Snowflake...

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  • Top 7 Trends in Marketing Analytics for 2021

    Top 7 Trends in Marketing Analytics for 2021

    Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content,...

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  • Improving Data Collection to Better Secure Customer Futures

    Improving Data Collection to Better Secure Customer Futures

    Snowflake talked with Sudaman Thoppan Mohanchandralal of Allianz Benelux at Data Cloud Summit 2020, to hear how the company captures customer insights in the Data Cloud, continually improving its...

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  • Unlocking Value by Going All-in On The Data Cloud

    Unlocking Value by Going All-in On The Data Cloud

    Snowflake met with Mark Stange-Tregear, Vice President of Analytics for Rakuten Rewards, and Andrew Parry, Vice President of IT Application Development for Office Depot, at Data Cloud Summit 2020....

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  • Investment in Knoema Puts Global Public Data Sets At Snowflake Users’ Fingertips

    Investment in Knoema Puts Global Public Data Sets At Snowflake Users’ Fingertips

    We are pleased to announce that Snowflake Ventures is investing in Knoema, one of the leading companies that collects, cleans and maintains these public data sets and allows businesses to easily...

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  • Managing Snowflake’s Compute Resources

    Managing Snowflake’s Compute Resources

    This is the 3rd blog in our series on Snowflake Resource Optimization.  In parts 1 and 2 of this blog series, we showed you how Snowflake’s unique architecture allows for a virtually unlimited...

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  • 405% 3-year ROI Procuring Snowflake Through AWS Marketplace: New Forrester TEI Study

    405% 3-year ROI Procuring Snowflake Through AWS Marketplace: New Forrester TEI Study

    Snowflake is delighted to share the findings of a new Forrester Consulting Total Economic Impact™ (TEI) study that examines the potential return on investment for organizations that procure...

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  • Snowflake and Net Zero: The Case for Data Decarbonisation (Part Two)

    Snowflake and Net Zero: The Case for Data Decarbonisation (Part Two)

    This is the second of three posts examining the concept of net zero data and how advances in technology can help the world’s largest organisations—especially those which are particularly...

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  • Data Lake Export Public Preview Is Now Available on Snowflake

    Data Lake Export Public Preview Is Now Available on Snowflake

    Public preview of the data lake export feature is now available. Snowflake announced a private preview of data lake export at the Snowflake virtual summit in June 2020. Data lake export is one of...

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  • Extending Snowflake’s External Functions with Serverless—Adding Driving Times from Mapbox to SQL

    Extending Snowflake’s External Functions with Serverless—Adding Driving Times from Mapbox to SQL

    Data engineers love to use SQL to solve all kinds of data problems. For this and more, Snowflake is a perfect partner. Snowflake’s support for standard SQL and several SQL variations, combined...

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  • Data Vault Automation with erwin and Snowflake: Building and Automating a Scalable Data Warehouse Based on Data Vault 2.0

    Data Vault Automation with erwin and Snowflake: Building and Automating a Scalable Data Warehouse Based on Data Vault 2.0

    The Data Vault methodology can be applied to almost any data store and populated by almost any ETL or ELT data integration tool. As Snowflake Chief Technical Evangelist Kent Graziano mentions in...

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  • Snowflake Ventures Expands the Cybersecurity Data Cloud with Hunters

    Snowflake Ventures Expands the Cybersecurity Data Cloud with Hunters

    Using Snowflake’s platform as a security data lake is an incredibly compelling use case for Snowflake, increasingly common with our customers. Consequently, we see tremendous value in leaning on...

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  • Snowflake Ventures Invests in DataRobot to Supercharge Machine Learning in the Snowflake Data Cloud

    Snowflake Ventures Invests in DataRobot to Supercharge Machine Learning in the Snowflake Data Cloud

    As machine learning continues to transform industries, one of the biggest challenges data scientists face has been trying to work with disparate data sources in a secure, scalable, and governed...

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  • Better Listening Through Customer Experience Insights

    Better Listening Through Customer Experience Insights

    Snowflake connected with Margaret Sherman of Sonos at Data Cloud Summit 2020 to hear how the company is using the Data Cloud to understand customer preferences and enhance listening experiences....

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