Snowflake Blog

  • Taking Serverless to Task

    Taking Serverless to Task

    We are delighted to announce the public preview of serverless tasks in Snowflake! Snowflake tasks allow users to schedule the execution of a SQL statement. Over the last two years, we have seen a...

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  • Consumption-based Pricing: Ensuring Every Customer’s Value and Success

    Consumption-based Pricing: Ensuring Every Customer’s Value and Success

    Consumption-based, aka usage-based, pricing is hardly new. Anyone with an electricity, gas, or water bill knows that the amount you pay each month varies depending on your usage. More recently,...

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  • Snowflake Provides the Data Backbone for California’s Digital COVID-19 Vaccine Record

    Snowflake Provides the Data Backbone for California’s Digital COVID-19 Vaccine Record

    Earlier this year as Californians were getting vaccinated by the millions, state leaders were figuring out how to give Californians the option of a digital vaccination record—one that wouldn’t get...

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  • How To Get True ROI From Your Account-Based Marketing (ABM)

    How To Get True ROI From Your Account-Based Marketing (ABM)

    Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a...

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  • New Snowflake Features Released in August 2021

    New Snowflake Features Released in August 2021

    August releases from Snowflake include several updates and enhancements to Snowflake, among them new capabilities for data governance and security that help organizations better know, protect, and...

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  • How Snowflake’s Data Cloud Helps FinServ Customers

    How Snowflake’s Data Cloud Helps FinServ Customers

    According to a recent PwC U.S. CEO survey, 84% of CEOs plan to increase their investment in digital transformation.1 This investment is especially important in the financial services (FinServ)...

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  • Migrating Airflow from Amazon EC2 to Kubernetes

    Migrating Airflow from Amazon EC2 to Kubernetes

    Data engineers, data scientists, and data analysts at Snowflake build various ETL and ELT data pipelines that run at different set schedules to obtain information, to make better informed...

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  • Snowflake Data Cloud and Snowflake Data Marketplace Inform Game Dev, Delivers Business Insights at 2K Games

    Snowflake Data Cloud and Snowflake Data Marketplace Inform Game Dev, Delivers Business Insights at 2K Games

    If you’ve played critically acclaimed 2K Games1 (part of Take-Two Interactive Software) such as NBA 2K, Borderlands, Sid Meier’s Civilization, or WWE SuperCard, you can appreciate the creativity...

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  • Custom SQL Now Supported in the Snowflake Connector for Power BI!

    Custom SQL Now Supported in the Snowflake Connector for Power BI!

    As the adoption of the Snowflake Data Cloud and Power BI continues to gain momentum across all business and vertical markets, it’s important that the capabilities, user experience, and integration...

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  • Data Science: The Future of Corporate Finance

    Data Science: The Future of Corporate Finance

    Corporate finance must change. Across industries, an organization’s Finance team should shed light on what’s happening today with revenue and other financial indicators, while also predicting what...

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  • Empower Data Teams with a Data Mesh Built on Snowflake

    Empower Data Teams with a Data Mesh Built on Snowflake

    Over the last couple of years, the data mesh architecture has emerged as a new framework to help solve many of the challenges that have plagued organizations, especially as they’ve scaled their...

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  • Douglas Evolves from Retail Stores to Ecommerce and Leverages Snowflake to Democratize Its Data

    Douglas Evolves from Retail Stores to Ecommerce and Leverages Snowflake to Democratize Its Data

    Beauty and lifestyle retailer Douglas offers more than 130,000 products across its network of online shops, beauty marketplace, and over 2,000 stores. Based in Düsseldorf, Douglas looks to inspire...

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  • The Journey to Processing PII in the Data Cloud

    The Journey to Processing PII in the Data Cloud

    During the process of turning data into insights, the most compelling data often comes with an added responsibility—the need to protect the people whose lives are caught up in that data. Plenty of...

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  • Snowflake and SK Inc. C&C Partner to Drive Innovation Powered by Data

    Snowflake and SK Inc. C&C Partner to Drive Innovation Powered by Data

    According to Harvard Business Review, South Korea is one of the leading countries in the world for technology innovation, and it’s among the top producers of new data.1 Technology is so ingrained...

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  • How Chipotle Is Using Digitalization to Drive Growth and Reach Customers in New Ways

    How Chipotle Is Using Digitalization to Drive Growth and Reach Customers in New Ways

    Chipotle Mexican Grill has been a leader in using digital technologies to make the fast-casual dining experience even better, and it earned kudos for the creative ways it reached customers during...

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  • The Annotated Data Architect Resume

    The Annotated Data Architect Resume

    It’s a great time to be a data architect. In fact, from a career point of view, it’s a great time to be a data anything. Companies are discovering the extraordinary value of analytics. That makes...

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  • 5 Guidelines for Reliable Data Pipeline Processing

    5 Guidelines for Reliable Data Pipeline Processing

    Data is central to how we run our businesses, establish our institutions, and manage our personal and professional lives. Nearly every interaction generates data, whether it’s from software...

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  • A Data-Driven Approach to Telco Success for 5G and Beyond

    A Data-Driven Approach to Telco Success for 5G and Beyond

    The 4G success of ride hailing and content streaming services running atop telecommunications infrastructure vastly outweighed the success of the telco companies’ whose networks underpinned those...

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  • Register Now for Snowflake’s Financial Services Data Summit in September

    Register Now for Snowflake’s Financial Services Data Summit in September

    How are financial services companies using Snowflake to meet ever-changing customer expectations, fulfill regulatory requirements, and discover new revenue streams?  Join us at Snowflake’s...

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  • Object Tagging Is Now Available in Public Preview

    Object Tagging Is Now Available in Public Preview

    Snowflake is happy to announce the availability of the Object Tagging feature in public preview today! This feature makes it easier for enterprises to know and control their data by applying...

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