Snowflake Blog

  • 5 Reasons Why I Joined Snowflake After Google

    5 Reasons Why I Joined Snowflake After Google

    For the better part of the last decade and a half, I was responsible for the data analytics infrastructure team at Google. During my first eight years there, my team and I worked on building the...

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  • Snowflake Connector for Azure Data Factory (ADF)

    Snowflake Connector for Azure Data Factory (ADF)

    Last year, I wrote two blog posts on building enterprise Azure data and analytics solutions around Snowflake. In Part 1, I wrote specifically about how to connect Azure Data Factory (ADF) to...

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  • How to Operate Snowflake More Effectively, Securely, and Efficiently

    How to Operate Snowflake More Effectively, Securely, and Efficiently

    Companies of all sizes use Snowflake’s cloud-built data platform to achieve instant and infinite scalability. Because of its multi-cluster, shared data architecture, multiple users can...

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  • What’s New With the Snowflake Cloud Services Billing Model

    What’s New With the Snowflake Cloud Services Billing Model

    During my keynote at Snowflake Summit in June, I mentioned that relentless innovation is at the core of how we approach product development at Snowflake. This innovation comes in the form of new...

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  • Why Technical Certifications Are Critical for Employees and Employers 

    Why Technical Certifications Are Critical for Employees and Employers 

    Because I am a 25+ year veteran of enterprise software professional services and training, coworkers and customers often ask me what the benefits are of obtaining an official technical...

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  • 3 Trends that Are Transforming the Role of the DBA

    3 Trends that Are Transforming the Role of the DBA

    The total amount of enterprise data grows exponentially each year, and companies will continue to need database administrators (DBAs) to manage it. Thirty-nine percent of DBAs now handle 50 or...

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  • 4 Tips on Starting Your Data Monetization Journey

    4 Tips on Starting Your Data Monetization Journey

    Although every company has the potential to earn revenue from the information it generates, in a recent study of more than 400 companies in 34 countries, only 1 in 12 were monetizing their data to...

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  • In the Cloud, Architecture Matters

    In the Cloud, Architecture Matters

    Analytic workloads are moving to the cloud, away from on-premises environments, in substantial numbers.  According to industry research firm IDC’s latest big data and analytics software forecast...

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  • The Data is In: The 2019 Snowflake Customer Experience Report

    The Data is In: The 2019 Snowflake Customer Experience Report

    We are pleased to share the findings of our latest Customer Experience Report, produced in partnership with Walker and Qualtrics. This is the second year we have fielded the study, and we welcome...

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  • How Snowflake Automates Performance in a Modern Cloud Data Warehouse

    How Snowflake Automates Performance in a Modern Cloud Data Warehouse

    Database administrators spend up to 80% of their time performing manual administrative tasks. What if much of that work were automated, so they could instead focus on analytics that empowered the...

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  • Three Business Reasons for a Modern Data Pipeline

    Three Business Reasons for a Modern Data Pipeline

    When you think of technology tools that power a successful business, a data pipeline probably isn’t at the top of your list. But data is one of the most valuable assets of a modern company. Modern...

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  • Snowflake Q&A Forum is now on Stack Overflow

    Snowflake Q&A Forum is now on Stack Overflow

    These are incredibly exciting times for Snowflake, especially because we have so many passionate users—across different roles like BI, data science, IT, line-of-business, development, and more—who...

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  • Support Multiple Data Modeling Approaches with Snowflake

    Support Multiple Data Modeling Approaches with Snowflake

    Since I have joined Snowflake, I have been asked multiple times what data warehouse modeling approach does Snowflake support best. Well, the cool thing is that we support multiple data modeling...

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  • Three Tips for Building Modern Data Applications

    Three Tips for Building Modern Data Applications

    The global business intelligence (BI) and analytics software market is expected to reach $55.48 billion by 2026, with 70% of enterprises increasing their spending on real-time customer analytics...

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  • Latest Changes to How Snowflake Handles OCSP

    Latest Changes to How Snowflake Handles OCSP

    Snowflake client drivers (JDBC, ODBC, Python, and others) connect to a variety of endpoints over HTTPS including the Snowflake service, AWS S3, Azure Blob Storage and Okta (when using Okta for...

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  • Adapting the Agile Manifesto Principles to Data Warehousing

    Adapting the Agile Manifesto Principles to Data Warehousing

    Despite the clear benefits of data warehousing programs, business units often question what they perceive to be long delivery timelines and a lack of data accessibility.  Nearly half (48%) of the...

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  • Data Encryption with Customer-Managed Keys for Azure

    Data Encryption with Customer-Managed Keys for Azure

    In 2017, Snowflake announced support for customer-managed keys using AWS Key Management Service (KMS). These keys, created and controlled by the Snowflake customer, are used as part of the data...

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  • Snowflake Announces Public Preview of Database Replication Feature and Business Critical Edition

    Snowflake Announces Public Preview of Database Replication Feature and Business Critical Edition

    Snowflake is pleased to announce public preview of a new feature: Database Replication. Customers using Snowflake Standard edition and above can use this feature for non business continuity and...

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  • Synthetic Data Generation at Scale – Part 2

    Synthetic Data Generation at Scale – Part 2

    In the first part of this post, I demonstrated how to create vast amounts of data in Snowflake using standard SQL statements. Creating the SQL statements by hand is labor-intensive, but...

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  • Want Ubiquitous Cloud Computing with your Multi-Cloud Strategy? Go Cross-Cloud

    Want Ubiquitous Cloud Computing with your Multi-Cloud Strategy? Go Cross-Cloud

    Want ubiquitous cloud computing with your multi-cloud strategy? Better get a cross-cloud platform. The global public cloud services market is projected to reach $331.2 billion by 2021—a 54.5% ...

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