Snowflake Blog

Coronavirus has impacted the travel industry, but as it adapts, there is one factor airlines have always worked hard to minimize: delayed flights. Arriving late or missing a connection can...

Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics...

As a result of the COVID-19 pandemic, organizations around the world have had to transform overnight. Businesses that had been delaying digital transformation, or that hadn’t been thinking about...

Today, the Court of Justice of the European Union (EU) issued a ruling that invalidates the EU-U.S. Privacy Shield framework, which is one of the mechanisms that allows for the transfer of...

Approximately 300,000 restaurants and food service operators across the United States rely on US Foods as their national distributor for food and supplies. In return, US Foods takes a holistic...

In Part 1 and Part 2 of this blog post series, Snowflake Service Account Security, discussed service accounts threats and how to mitigate those threats with Snowflake features. Part 3 demonstrates...

The COVID-19 pandemic is forcing every business to see the world differently. From examining business continuity plans, modernizing workforce plans, or building supply chain resiliency, no facet...

The benefits of building a DevOps culture for software companies are clear. DevOps practices integrate once-siloed teams across the software development lifecycle, from Dev to QA to Ops, resulting...

Snowflake is happy to announce, in preview today, the availability of data masking policies that enhance column-level security in Snowflake Cloud Data Platform. Masking policies help with managing...

As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data...

The past several months have tested the human spirit. With so much heartbreaking national and global news and its reminder of how deep racism still runs, there’s been a lot of soul searching among...

One thing nearly all such data providers have is a REST API. Snowflake’s recently announced external functions capability allows Snowflake accounts to call external APIs. By using external...

Many data providers who participate in Snowflake Data Marketplace are already using Snowflake Cloud Data Platform as their primary data store, and they can share secure slices of their data via...

Snowflake held its annual Partner Summit as a virtual event on June 16 and 17. As part of the virtual Partner Summit, Snowflake announced the FY2020 Partner Awards winners.  Spanning a global...

Fast-growing software companies are building data applications for a variety of uses, from marketing apps that provide customer insights, to IoT apps that handle device feedback, and data...

Even in a global economy, businesses need a deep understanding of local markets. For example, marketing campaigns designed to attract buyers in a large metropolitan area won’t necessarily attract...

In Part 1, we covered the high-level objectives and methods for attacking service accounts. In Part 2 we discuss defense-in-depth mitigations to those methods. By the end of this blog, you will be...

Snowflake customer, Merkle Inc., has created a new set of COVID-19 interactive dashboards for businesses to use for free to determine which counties in the U.S. will most likely experience an...

As you heard in our latest product launch on June 2 (Get Ready for the Data Cloud), we’ve just released external functions to public preview. External functions open up some exciting new...