Snowflake Blog

Consumption-based, aka usage-based, pricing is hardly new. Anyone with an electricity, gas, or water bill knows that the amount you pay each month varies depending on your usage. More recently,...

Earlier this year as Californians were getting vaccinated by the millions, state leaders were figuring out how to give Californians the option of a digital vaccination record—one that wouldn’t get...

Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a...

August releases from Snowflake include several updates and enhancements to Snowflake, among them new capabilities for data governance and security that help organizations better know, protect, and...

According to a recent PwC U.S. CEO survey, 84% of CEOs plan to increase their investment in digital transformation.1 This investment is especially important in the financial services (FinServ)...

Data engineers, data scientists, and data analysts at Snowflake build various ETL and ELT data pipelines that run at different set schedules to obtain information, to make better informed...

If you’ve played critically acclaimed 2K Games1 (part of Take-Two Interactive Software) such as NBA 2K, Borderlands, Sid Meier’s Civilization, or WWE SuperCard, you can appreciate the creativity...

As the adoption of the Snowflake Data Cloud and Power BI continues to gain momentum across all business and vertical markets, it’s important that the capabilities, user experience, and integration...

Corporate finance must change. Across industries, an organization’s Finance team should shed light on what’s happening today with revenue and other financial indicators, while also predicting what...

Over the last couple of years, the data mesh architecture has emerged as a new framework to help solve many of the challenges that have plagued organizations, especially as they’ve scaled their...

Beauty and lifestyle retailer Douglas offers more than 130,000 products across its network of online shops, beauty marketplace, and over 2,000 stores. Based in Düsseldorf, Douglas looks to inspire...

During the process of turning data into insights, the most compelling data often comes with an added responsibility—the need to protect the people whose lives are caught up in that data. Plenty of...

According to Harvard Business Review, South Korea is one of the leading countries in the world for technology innovation, and it’s among the top producers of new data.1 Technology is so ingrained...

Chipotle Mexican Grill has been a leader in using digital technologies to make the fast-casual dining experience even better, and it earned kudos for the creative ways it reached customers during...

It’s a great time to be a data architect. In fact, from a career point of view, it’s a great time to be a data anything. Companies are discovering the extraordinary value of analytics. That makes...

Data is central to how we run our businesses, establish our institutions, and manage our personal and professional lives. Nearly every interaction generates data, whether it’s from software...

The 4G success of ride hailing and content streaming services running atop telecommunications infrastructure vastly outweighed the success of the telco companies’ whose networks underpinned those...

How are financial services companies using Snowflake to meet ever-changing customer expectations, fulfill regulatory requirements, and discover new revenue streams?  Join us at Snowflake’s...

Snowflake is happy to announce the availability of the Object Tagging feature in public preview today! This feature makes it easier for enterprises to know and control their data by applying...