GroupM wants to take media into a new era. But in such a competitive industry, it needed a data platform to accelerate its journey. With Snowflake’s Data Cloud, GroupM now has the flexibility and...
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Data is the lifeblood of businesses. With increasing reliance on the Snowflake Data Cloud to connect data to the people and applications that need it, it’s critical to have a resilient platform to...
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Snowflake recently announced its newest data workload, Cybersecurity, at our annual user conference Snowflake Summit. Nearly 9,000 customers, partners, prospects, and analysts packed Caesar’s...
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I have been asked many times what the most pivotal moment in my career was, something that established the foundation for my future in the world of tech sales. My answer lies at the start of it...
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Companies need the power of AI to survive and thrive. Ocula Technologies enables ecommerce leaders to harness the power of AI to make proactive and profitable business decisions, in a competitive...
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The SnowPro Core Certification demonstrates an individual’s knowledge to apply core expertise implementing and migrating to Snowflake. This certification validates a candidate’s understanding of...
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Through data activation, modern organizations are able to unleash the power of the Snowflake Data Cloud, enabling marketers to deliver best-in-class customer experiences. Historically, the data...
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Major cyber attacks such as Solarwinds, and vulnerabilities such as Log4J and Log4Shell, make press headlines more frequently than ever. These headline cyber attacks cause a frenzy within many...
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Snowflake’s Data Cloud is powered by a single engine. From day 1, we have been focusing on consistently evolving and improving this engine to allow existing workloads to run more efficiently and...
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Did you hear about the massive snowstorm that hit Las Vegas this summer? That’s right—the Snowflake Summit 2022 came to town in late June, and nearly 9,000 customers and partners joined us to hear...
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Diverse data delivers richer experiences for customers. Layers of data—of all sizes and kinds—provide insights into customers’ profiles and preferences and how best to serve them. Traditionally...
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My co-founder and I started Hunters in 2018 with a mission to revolutionize security operations. We designed the Hunters security operations center (SOC) platform to automatically identify...
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PLEASE NOTE: This post was originally published in May. It has been updated in July to reflect currently available features and functionality. Machine learning (ML), more than any other workflow,...
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When it comes to empowering women, gaining competitive advantage through the best talent, and fostering an inclusive workplace, take note: you can make an impact. That was the takeaway from the...
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IT has long been perceived as a cost center, but it’s increasingly being reimagined as a profit center by forward-looking companies. A 2021 IDG State of the CIO report noted that two-thirds of...
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Behind every datum is a real person’s life: moving medicine toward equity The fiction that technology can, in and of itself, cure societal problems has been proven again and again to be nonsense....
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When it comes to managing digital operations, teams require a proactive and preventative approach. PagerDuty helps achieve just that-with its real time-visibility into critical applications and...
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For anyone pursuing a data lake or data mesh strategy, choosing a table format is an important decision. A table format will enable or limit the features available, such as schema evolution, time...
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Finnish Transport Infrastructure Agency has to manage data generated by over €20B worth of infrastructure assets—and find a way to share it with other agencies and contractors. Here’s how it...
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As Under Armour’s Vice President of Enterprise Data Management, Patrick Duroseau has overseen the company’s transition to becoming a true data-first company. In a recent episode of The Data Cloud...
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