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The retail landscape will change more in the next 2 years than the past 50. In fact, by 2020 Gen Z will become the largest group of consumers worldwide. This generation grew up with the internet, smartphones and other portable devices that provide access to information anytime, anywhere and they don’t hesitate to use those devices to find the best price points and seek out retailers that exemplify their socially-conscious values.
Whether you’re a brick and mortar retailer, an e-commerce retailer or a consumer goods retailer, data will be the key to understanding and engaging with this tech-savvy generation of consumers.
Watch this 30-minute webcast to hear a discussion about technology trends and transformations that are creating a positive change across the retail industry.