The Cloud Data Platform for Retail and Consumer Packaged Goods

October 2, 2019

Retailers, consumer packaged goods (CPG) manufacturers, and ecommerce companies are under immense pressure to adapt and meet evolving consumer needs while ensuring speed, convenience, and quality. But gaining insight into customer preferences, operating costs, performance trends, and supply chain networks is often complicated by legacy systems and data silos that hinder advanced analytics, jeopardize data security, and make sharing live data impossible.

More retail organizations are turning to the cloud to transform and scale their analytics capabilities and unlock data-driven insights to optimize every area of their business, from driving supply chain efficiency to optimizing inventory management and fulfillment. With Snowflake Cloud Data Platform, all retail organizations can glean insights across the value chain and use data to drive powerful revenue growth and deliver personalized multi channel experiences that consumers expect.

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