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Effectively creating a 360-degree customer view to enable customer centricity is critically dependent on effective and trustworthy data integration.
Successful efforts by organizations, especially in the financial services industry, have effectively leveraged integrated customer data. However, a recent TDWI survey found that 60% of all respondents felt that their MDM solutions needed some amount of upgrade, while 75% of financial services respondents felt this way.
Download this report to understand:
- Ongoing challenges to attaining a single source of truth for customer data such as systemic complexity, increasing data volumes, and changing expectations
- Trends that are accelerating the motivation to adopt full-scale governed custom centricity in the financial services industry
- How to achieve a true 360-degree customer experience