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Sponsored by Snowflake, The Economist conducted a global survey to answer critical questions around leveraging and sharing data both internally and externally. Download, Making the Most of Data in Media, to learn how your entertainment, media, and publishing peers are adapting their data strategies, engaging with the broader data ecosystem, and converting data insights into business value. In this report you will discover:
- What entertainment and media leaders see as the biggest opportunities from utilizing data-driven insights
- How the industry ranks the importance of first-, second- and third-party data sharing
- Top industry priorities to enhance data capabilities in coming years, including machine learning and AI