Mobilizing Data at Disney+
Join Anita Lynch, Vice President, Data Governance for The Walt Disney Company's direct-to-consumer businesses to learn about the central role data governance plays in building a data culture at scale for Disney+. Anita will discuss how the Data Cloud enables the scale, data governance, and modern data sharing needed to generate deeper product insights and better customer experiences for Disney+ globally.
Anita Lynch is Vice President, Data Governance for The Walt Disney Company’s direct-to-consumer businesses. In this role, she is responsible for building the platform for data strategy including data architecture, data quality, access, privacy compliance, instrumentation, and data sharing for Disney+ and ESPN+. As a recognized expert in data and digital commerce, Lynch has led and advised organizations to successfully achieve competitive advantage through data, innovating solutions to ensure quality data compliant with legal guidelines across global geographies, and effectively scaling data platforms in businesses ranging from early startup to mature enterprise across technology, financial, media and retail sectors. Prior to joining Disney, Ms. Lynch was Head of Analytics at Amazon Prime Now. In this capacity, she was responsible for its global analytics spanning inventory, marketing, pricing and vendor management for Prime Now e-commerce. Previously, Ms. Lynch also served as Director of Business Operations in the core media group at Yahoo and as a Partner Specialist within Business Operations at Apple iTunes. Ms. Lynch was also a management consultant at Bain & Company from 2008 to 2011, where she focused on technology and financial services. Ms. Lynch began her career in 1998 as a software developer in tech startups, then architecting trading system algorithms at the Chicago Board of Trade. Her undergraduate focus was computer science and economics, obtaining a bachelor’s degree from Northwestern University, and a master’s degree in business administration from Harvard Business School.