Driving Growth in Media and Advertising with Snowflake
To successfully shift to a direct-to-consumer model, media companies need to intimately understand their subscribers by collecting and analyzing first-party user-level data. These insights are not only used to grow and retain subscribers but also for an effective ad-sales strategy, which depends on media companies’ ability to share those insights with their partner ecosystem. The growing need to collaborate with user-level data is coinciding with the tightening of privacy laws and the dissolution of common identifiers such as cookies and IDFAs.
In this webinar, learn how leading media publishers and advertisers leverage Snowflake’s Data Cloud to understand consumers and to exchange insights with advertisers while maintaining data privacy and not depending on common identifiers.
Walk away with best practices for how to:
Analyze user behavior across distribution channels, platforms, and devices
Identify users without relying on a common identifier
Join and share anonymized data with third parties without copying or moving data
Perform audience enrichment, targeting, activation, and attribution on joint data sets without exposing PII
Prove value of ad inventory before campaigns are purchased