Marketers face challenges in measuring attribution and driving personalization across channels. These challenges are becoming harder to overcome each year, with customers engaging businesses across more channels and increased applications that support the customer journey. Leading marketers are learning that onboarding the next incremental SaaS solution won’t help them make progress. Instead, they are partnering with IT to strategically change how data is stored and shared, enabling them to optimize powerful, real-time, cross-channel analytics.
In this webinar, learn from Embrace Home Loans on how it:
- Partnered across IT and marketing to break down data silos
- Reduced the cost and delays associated with third-party data enrichment