Panoramic provides an enterprise SaaS platform to ingest and model marketing data into meaningful insights. Its team of data scientists and marketing analysts works with marketers to build a customized internal data platform for data analysis, benchmarking, internal collaboration, and more.
“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
This TDWI Insight Accelerator focuses on the benefits, challenges, and recommendations for adopting a cloud data warehouse to enable data-driven marketing.
A 2018 joint study by Retail Info Systems and Gartner found that retail leaders (those with a 2017 revenue increase of 5% or greater) were nearly twice as likely to identify analytics as a key...
59:02Hear how Lilly Pulitzer, a retail organization specializing in resort wear for women, used Snowflake and Looker to consolidate data sets and deliver real-time insights.
