Panoramic provides an enterprise SaaS platform to ingest and model marketing data into meaningful insights. Its team of data scientists and marketing analysts works with marketers to build a customized internal data platform for data analysis, benchmarking, internal collaboration, and more.
Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing practitioners reported in a 2020 Gartner survey that their organizations’ investment in marketing...
44:34Marketers face challenges in measuring attribution and driving personalization across channels. These challenges are becoming harder to overcome each year, with customers engaging businesses across mo
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of...
3:11This video provides a high-level overview of how the Snowflake Cloud Data Platform can be used by marketing teams to accelerate insights, drive personalization and increase marketing spend ROI.
“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
