Panoramic provides an enterprise SaaS platform to ingest and model marketing data into meaningful insights. Its team of data scientists and marketing analysts works with marketers to build a customized internal data platform for data analysis, benchmarking, internal collaboration, and more.
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Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing practitioners reported in a 2020 Gartner survey that their organizations’ investment in marketing...
Marketers face challenges in measuring attribution and driving personalization across channels. These challenges are becoming harder to overcome each year, with customers engaging businesses across mo