Propelling Lilly Pulitzer’s Marketing Analytics with a Cloud Data Warehouse
Hear how Lilly Pulitzer, a retail organization specializing in resort wear for women, used Snowflake and Looker to consolidate data sets and deliver real-time insights.
Hear how Lilly Pulitzer, a retail organization specializing in resort wear for women, used Snowflake and Looker to consolidate data sets and deliver real-time insights.
“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
This TDWI Insight Accelerator focuses on the benefits, challenges, and recommendations for adopting a cloud data warehouse to enable data-driven marketing.
A 2018 joint study by Retail Info Systems and Gartner found that retail leaders (those with a 2017 revenue increase of 5% or greater) were nearly twice as likely to identify analytics as a key...