Traditional production DBAs have been experts in maintaining various RDBMSs, but they often lacked data management skills like data modeling, data quality management, and data governance. These were topics more suited to data architects. Download our ebook, “Five Ways DBAs Must Change In the Next Two Years,” to learn what steps you can take to stay ahead of the curve and prepare yourself to master the changing role of a DBA.
Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing practitioners reported in a 2020 Gartner survey that their organizations’ investment in marketing...
44:34Marketers face challenges in measuring attribution and driving personalization across channels. These challenges are becoming harder to overcome each year, with customers engaging businesses across mo
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of...
3:11This video provides a high-level overview of how the Snowflake Cloud Data Platform can be used by marketing teams to accelerate insights, drive personalization and increase marketing spend ROI.
“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
