Traditional production DBAs have been experts in maintaining various RDBMSs, but they often lacked data management skills like data modeling, data quality management, and data governance. These were topics more suited to data architects. Download our ebook, “Five Ways DBAs Must Change In the Next Two Years,” to learn what steps you can take to stay ahead of the curve and prepare yourself to master the changing role of a DBA.
“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
This TDWI Insight Accelerator focuses on the benefits, challenges, and recommendations for adopting a cloud data warehouse to enable data-driven marketing.
A 2018 joint study by Retail Info Systems and Gartner found that retail leaders (those with a 2017 revenue increase of 5% or greater) were nearly twice as likely to identify analytics as a key...
59:02Hear how Lilly Pulitzer, a retail organization specializing in resort wear for women, used Snowflake and Looker to consolidate data sets and deliver real-time insights.
How today’s Chief Marketing (Intelligence) Officers drive revenue with deeper customer insights and data-driven strategies.
3:04Hear how Sharethrough, a native advertising software for publishers, works with Snowflake to provide end users a consistent, unified view of data, while enabling their own engineering teams to perform
Read more here The post Snowflake partners with Segment to analyze customer data rapidly appeared first on Snowflake.
