Attribution in a Cookieless World with Data Clean Rooms in the Data Cloud

October 19, 2021

There is more pressure than ever to granularly measure the impact of your campaigns. However, with the deprecation of third-party cookies, a new paradigm must be developed to share data securely across brands, agencies, and publishers. In this session:

  • Discover the unique Secure Multiparty Computation capabilities of the Data Cloud, including data clean rooms, for solving identity resolution, attribution, and measurement

  • Learn the implications of third-party cookie deprecation and related industry changes on marketers and advertisers

  • Dive into Snowflake’s data sharing capabilities, including how to use data clean rooms, for campaign planning, campaign execution, and measuring attribution across parties

  • Hear best practices for improving attribution reporting while increasing data security and privacy compliance

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