Marketing Analytics

  • Secure Data Sharing with Data Clean Rooms in the Data Cloud43:26

    Secure Data Sharing with Data Clean Rooms in the Data Cloud

    Watch Video
  • How Vimeo Leverages BIllions of Streaming Events to Generate Customer Insights with Snowflake

    How Vimeo Leverages BIllions of Streaming Events to Generate Customer Insights with Snowflake

    Read Content
  • 4 Ways to Unlock Marketing ROI with Data Science and Machine Learning

    4 Ways to Unlock Marketing ROI with Data Science and Machine Learning

    Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing practitioners reported in a 2020 Gartner survey that their organizations’ investment in marketing...

    Read Blog Post
  • Marketing Attribution Data Driven Best Practices with Entercom54:59

    Marketing Attribution Data Driven Best Practices with Entercom

    Watch Video
  • Webinar - How to Partner with Your Data Team to Achieve Data-Driven Marketing44:34

    Webinar - How to Partner with Your Data Team to Achieve Data-Driven Marketing

    Marketers face challenges in measuring attribution and driving personalization across channels. These challenges are becoming harder to overcome each year, with customers engaging businesses across mo

    Watch Video
  • Yesware: How Snowflake’s Data Cloud Lowered CAC by 50% and Speed up Data-Driven Decisions by 50%

    Yesware: How Snowflake’s Data Cloud Lowered CAC by 50% and Speed up Data-Driven Decisions by 50%

    Read Content
  • How To Enable Personalization in Your Marketing Campaigns

    How To Enable Personalization in Your Marketing Campaigns

    Read Content
  • 5 Best Practices for Integrating Data Science Into Your Marketing Analytics

    5 Best Practices for Integrating Data Science Into Your Marketing Analytics

    Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of...

    Read Blog Post
  • Unify, Analyze, and Act on Your Data with Salesforce's CRM and Snowflake's Data Cloud

    Unify, Analyze, and Act on Your Data with Salesforce's CRM and Snowflake's Data Cloud

    Read Content
  • How Third-Party Data Powers Marketing Analytics

    How Third-Party Data Powers Marketing Analytics

    Read Content
  • 5 Best Practices for Bringing Together All Your Marketing Data

    5 Best Practices for Bringing Together All Your Marketing Data

    Read Content
  • Meet the Customer Q&A: RR Donnelley

    Meet the Customer Q&A: RR Donnelley

    Read Content
  • 5 Tips for Implementing a Customer Data Platform

    5 Tips for Implementing a Customer Data Platform

    Read Content
  • Firefly Health: Virtual Primary Care Provider Elevates Patient Care and Marketing Insights with Snowflake

    Firefly Health: Virtual Primary Care Provider Elevates Patient Care and Marketing Insights with Snowflake

    Read Content
  • Marketing Analytics with Snowflake3:11

    Marketing Analytics with Snowflake

    This video provides a high-level overview of how the Snowflake Cloud Data Platform can be used by marketing teams to accelerate insights, drive personalization and increase marketing spend ROI.

    Watch Video
  • Marketing Analytics: Putting Data Science and Machine Learning to Work

    Marketing Analytics: Putting Data Science and Machine Learning to Work

    Read Content
  • How a Modern Data Warehouse Can Enable ‘Customer 360’

    How a Modern Data Warehouse Can Enable ‘Customer 360’

    “Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...

    Read Blog Post
  • 5 Reasons B2C Marketers Should Care About Their Data Platform

    5 Reasons B2C Marketers Should Care About Their Data Platform

    Read Content
  • Panoramic: Using Snowflake as the Foundation of a Marketing Intelligence Platform

    Panoramic: Using Snowflake as the Foundation of a Marketing Intelligence Platform

    Read Content
  • Coupa: Managing Data for a Rapidly Expanding Company

    Coupa: Managing Data for a Rapidly Expanding Company

    Read Content
  • loading
    Loading More...