Marketing Analytics
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Read ContentHow Vimeo Leverages BIllions of Streaming Events to Generate Customer Insights with Snowflake
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Read Blog Post4 Ways to Unlock Marketing ROI with Data Science and Machine Learning
Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing practitioners reported in a 2020 Gartner survey that their organizations’ investment in marketing...
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54:59Watch VideoMarketing Attribution Data Driven Best Practices with Entercom
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44:34Watch VideoWebinar - How to Partner with Your Data Team to Achieve Data-Driven Marketing
Marketers face challenges in measuring attribution and driving personalization across channels. These challenges are becoming harder to overcome each year, with customers engaging businesses across mo
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Read ContentYesware: How Snowflake’s Data Cloud Lowered CAC by 50% and Speed up Data-Driven Decisions by 50%
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Read ContentHow To Enable Personalization in Your Marketing Campaigns
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Read Blog Post5 Best Practices for Integrating Data Science Into Your Marketing Analytics
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of...
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Read ContentUnify, Analyze, and Act on Your Data with Salesforce's CRM and Snowflake's Data Cloud
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Read Content
How Third-Party Data Powers Marketing Analytics
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Read Content5 Best Practices for Bringing Together All Your Marketing Data
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Read ContentMeet the Customer Q&A: RR Donnelley
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Read Content5 Tips for Implementing a Customer Data Platform
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Read ContentFirefly Health: Virtual Primary Care Provider Elevates Patient Care and Marketing Insights with Snowflake
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3:11Watch VideoMarketing Analytics with Snowflake
This video provides a high-level overview of how the Snowflake Cloud Data Platform can be used by marketing teams to accelerate insights, drive personalization and increase marketing spend ROI.
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Read ContentMarketing Analytics: Putting Data Science and Machine Learning to Work
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Read Blog PostHow a Modern Data Warehouse Can Enable ‘Customer 360’
“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
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Read Content5 Reasons B2C Marketers Should Care About Their Data Platform
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Read ContentPanoramic: Using Snowflake as the Foundation of a Marketing Intelligence Platform
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Read ContentCoupa: Managing Data for a Rapidly Expanding Company
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Read ContentFive Ways DBAs Must Change in the Next Two Years
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