Marketing Analytics

How To Enable Personalization in Your Marketing Campaigns
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Unify, Analyze, and Act on Your Data with Salesforce's CRM and Snowflake's Data Cloud
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How Third-Party Data Powers Marketing Analytics
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5 Best Practices for Bringing Together All Your Marketing Data
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Meet the Customer Q&A: RR Donnelley
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5 Tips for Implementing a Customer Data Platform
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Firefly Health: Virtual Primary Care Provider Elevates Patient Care and Marketing Insights with Snowflake
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Marketing Analytics: Putting Data Science and Machine Learning to Work
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How a Modern Data Warehouse Can Enable ‘Customer 360’

“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
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5 Reasons B2C Marketers Should Care About Their Data Platform
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Panoramic: Using Snowflake as the Foundation of a Marketing Intelligence Platform
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Coupa: Managing Data for a Rapidly Expanding Company
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Five Ways DBAs Must Change in the Next Two Years
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The Cloud Data Platform for Advertising, Media and Entertainment
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The Cloud Data Platform for Financial Services
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The Data Platform Built For Healthcare And Life Sciences
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Marketers: Out-of-the-Box Attribution Dashboards
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Viostream: Enabling Data-Driven Video Streaming with Snowflake
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TDWI: Why the Data-Driven Marketer Needs a Cloud Data Warehouse

This TDWI Insight Accelerator focuses on the benefits, challenges, and recommendations for adopting a cloud data warehouse to enable data-driven marketing.
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Data Analytics at the Heart of Retail Transformation

A 2018 joint study by Retail Info Systems and Gartner found that retail leaders (those with a 2017 revenue increase of 5% or greater) were nearly twice as likely to identify analytics as a key...
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Marketing Analytics

How To Enable Personalization in Your Marketing Campaigns

Unify, Analyze, and Act on Your Data with Salesforce's CRM and Snowflake's Data Cloud

How Third-Party Data Powers Marketing Analytics

5 Best Practices for Bringing Together All Your Marketing Data

Meet the Customer Q&A: RR Donnelley

5 Tips for Implementing a Customer Data Platform

Firefly Health: Virtual Primary Care Provider Elevates Patient Care and Marketing Insights with Snowflake

Marketing Analytics: Putting Data Science and Machine Learning to Work

How a Modern Data Warehouse Can Enable ‘Customer 360’

“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...

5 Reasons B2C Marketers Should Care About Their Data Platform

Panoramic: Using Snowflake as the Foundation of a Marketing Intelligence Platform

Coupa: Managing Data for a Rapidly Expanding Company

Five Ways DBAs Must Change in the Next Two Years

The Cloud Data Platform for Advertising, Media and Entertainment

The Cloud Data Platform for Financial Services

The Data Platform Built For Healthcare And Life Sciences

Marketers: Out-of-the-Box Attribution Dashboards

Viostream: Enabling Data-Driven Video Streaming with Snowflake

TDWI: Why the Data-Driven Marketer Needs a Cloud Data Warehouse

This TDWI Insight Accelerator focuses on the benefits, challenges, and recommendations for adopting a cloud data warehouse to enable data-driven marketing.

Data Analytics at the Heart of Retail Transformation

A 2018 joint study by Retail Info Systems and Gartner found that retail leaders (those with a 2017 revenue increase of 5% or greater) were nearly twice as likely to identify analytics as a key...