Marketing Analytics

  • Seizing the Customer Data Opportunity at Cradlepoint with ThoughtSpot and Snowflake30:14

    Seizing the Customer Data Opportunity at Cradlepoint with ThoughtSpot and Snowflake

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  • AI-Powered Marketing Analytics30:00

    AI-Powered Marketing Analytics

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  • Marketing Analytics Forum Closing Keynote21:24

    Marketing Analytics Forum Closing Keynote

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  • Marketing Analytics Forum Keynote40:50

    Marketing Analytics Forum Keynote

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  • How CleanChoice Energy Fuels a Brighter Future with Data Science30:00

    How CleanChoice Energy Fuels a Brighter Future with Data Science

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  • How ASICS Powers Digital CX with the Data Cloud30:00

    How ASICS Powers Digital CX with the Data Cloud

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  • Data Sharing for Dummies (3rd Edition)

    Data Sharing for Dummies (3rd Edition)

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  • Attribution in a Cookieless World with Data Clean Rooms in the Data Cloud30:29

    Attribution in a Cookieless World with Data Clean Rooms in the Data Cloud

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  • How DoorDash Powers the Business with a Power 36030:04

    How DoorDash Powers the Business with a Power 360

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  • Actionable and Predictive Customer 360 Insights30:03

    Actionable and Predictive Customer 360 Insights

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  • How Tripadvisor Segments and Delivers Personalization with a Customer Data Platform30:02

    How Tripadvisor Segments and Delivers Personalization with a Customer Data Platform

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  •  How Audacy Unlocks Attribution Analytics Using First-Party Data30:02

    How Audacy Unlocks Attribution Analytics Using First-Party Data

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  • IT and Marketing Partnership - A Fireside Chat with PepsiCo22:44

    IT and Marketing Partnership - A Fireside Chat with PepsiCo

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  • Secure Data Sharing with Data Clean Rooms in the Data Cloud43:26

    Secure Data Sharing with Data Clean Rooms in the Data Cloud

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  • How Vimeo Leverages BIllions of Streaming Events to Generate Customer Insights with Snowflake

    How Vimeo Leverages BIllions of Streaming Events to Generate Customer Insights with Snowflake

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  • 4 Ways to Unlock Marketing ROI with Data Science and Machine Learning

    4 Ways to Unlock Marketing ROI with Data Science and Machine Learning

    Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing practitioners reported in a 2020 Gartner survey that their organizations’ investment in marketing...

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  • Marketing Attribution Data Driven Best Practices with Entercom54:59

    Marketing Attribution Data Driven Best Practices with Entercom

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  • Webinar - How to Partner with Your Data Team to Achieve Data-Driven Marketing44:34

    Webinar - How to Partner with Your Data Team to Achieve Data-Driven Marketing

    Marketers face challenges in measuring attribution and driving personalization across channels. These challenges are becoming harder to overcome each year, with customers engaging businesses across mo

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  • Yesware: How Snowflake’s Data Cloud Lowered CAC by 50% and Speed up Data-Driven Decisions by 50%

    Yesware: How Snowflake’s Data Cloud Lowered CAC by 50% and Speed up Data-Driven Decisions by 50%

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  • How To Enable Personalization in Your Marketing Campaigns

    How To Enable Personalization in Your Marketing Campaigns

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