Marketing Analytics
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Read ContentHow Third-Party Data Powers Marketing Analytics
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Read Content5 Best Practices for Bringing Together All Your Marketing Data
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Read ContentMeet the Customer Q&A: RR Donnelley
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Read Content5 Tips for Implementing a Customer Data Platform
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Read ContentFirefly Health: Virtual Primary Care Provider Elevates Patient Care and Marketing Insights with Snowflake
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Read ContentMarketing Analytics: Putting Data Science and Machine Learning to Work
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Read Blog PostHow a Modern Data Warehouse Can Enable ‘Customer 360’
“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
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Read Content5 Reasons B2C Marketers Should Care About Their Data Platform
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Read ContentPanoramic: Using Snowflake as the Foundation of a Marketing Intelligence Platform
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Read ContentCoupa: Managing Data for a Rapidly Expanding Company
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Read ContentFive Ways DBAs Must Change in the Next Two Years
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Read ContentThe Cloud Data Platform for Advertising, Media and Entertainment
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Read ContentThe Cloud Data Platform for Financial Services
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Read ContentThe Data Platform Built For Healthcare And Life Sciences
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Read ContentMarketers: Out-of-the-Box Attribution Dashboards
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Read ContentViostream: Enabling Data-Driven Video Streaming with Snowflake
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Read ContentTDWI: Why the Data-Driven Marketer Needs a Cloud Data Warehouse
This TDWI Insight Accelerator focuses on the benefits, challenges, and recommendations for adopting a cloud data warehouse to enable data-driven marketing.
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Read Blog PostData Analytics at the Heart of Retail Transformation
A 2018 joint study by Retail Info Systems and Gartner found that retail leaders (those with a 2017 revenue increase of 5% or greater) were nearly twice as likely to identify analytics as a key...
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59:02Watch VideoPropelling Lilly Pulitzer’s Marketing Analytics with a Cloud Data Warehouse
Hear how Lilly Pulitzer, a retail organization specializing in resort wear for women, used Snowflake and Looker to consolidate data sets and deliver real-time insights.
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Read ContentMaster Your Role as CM(I)O
How today’s Chief Marketing (Intelligence) Officers drive revenue with deeper customer insights and data-driven strategies.
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