Marketing Analytics
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How To Enable Personalization in Your Marketing Campaigns
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Unify, Analyze, and Act on Your Data with Salesforce's CRM and Snowflake's Data Cloud
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How Third-Party Data Powers Marketing Analytics
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5 Best Practices for Bringing Together All Your Marketing Data
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Meet the Customer Q&A: RR Donnelley
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5 Tips for Implementing a Customer Data Platform
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Firefly Health: Virtual Primary Care Provider Elevates Patient Care and Marketing Insights with Snowflake
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Marketing Analytics: Putting Data Science and Machine Learning to Work
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How a Modern Data Warehouse Can Enable ‘Customer 360’
“Customer 360,” or the practice of obtaining a holistic, real-time view of customers from multiple data sources, can unlock massive improvements in customer lifetime value and retention. But due...
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5 Reasons B2C Marketers Should Care About Their Data Platform
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Panoramic: Using Snowflake as the Foundation of a Marketing Intelligence Platform
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Coupa: Managing Data for a Rapidly Expanding Company
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Five Ways DBAs Must Change in the Next Two Years
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The Cloud Data Platform for Advertising, Media and Entertainment
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The Cloud Data Platform for Financial Services
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The Data Platform Built For Healthcare And Life Sciences
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Marketers: Out-of-the-Box Attribution Dashboards
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Viostream: Enabling Data-Driven Video Streaming with Snowflake
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TDWI: Why the Data-Driven Marketer Needs a Cloud Data Warehouse
This TDWI Insight Accelerator focuses on the benefits, challenges, and recommendations for adopting a cloud data warehouse to enable data-driven marketing.
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Data Analytics at the Heart of Retail Transformation
A 2018 joint study by Retail Info Systems and Gartner found that retail leaders (those with a 2017 revenue increase of 5% or greater) were nearly twice as likely to identify analytics as a key...
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