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Gaming is hotter than ever before. The market is expected to surpass $200 billion by 2023. While gaming companies are profiting from increased consumer spending on mobile, PC, and console games during the COVID-19 pandemic, advertising is also a significant source of income. In addition, technologies such as augmented reality and portability are enabling companies to create a unique, personalized gaming experience.
But the competition is fierce, and gamers demand to know how companies are using and sharing their data, propelling data privacy and security to the forefront of the industry’s priorities.
To capitalize on the market opportunities and meet the challenges, gaming companies need to securely and effectively leverage data. Read on to discover how to unlock the value of data to attract consumers and enable better gaming experiences while maintaining your customers’ privacy.