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Build your CDP from best-in-breed components and never look back
Customer data platforms (CDPs) are designed and sold as an all-in-one platform for marketing teams as a unified customer database that is accessible to other tools and systems across the organizations.
While CDPs have grown in popularity over the last several years, The CDP Institute’s latest survey found that just “23% of consumer marketers have completed their projects on time and schedule.”
Download the ebook to learn:
- How CDPs alone can fail to deliver on the promise of a unified customer view
- What a Composable CDP is, and how it compares to an off-the-shelf platform
- Why organizations such as Lucid, Compare Club, and Imperfect Foods have embraced the composable approach