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Modern Data Monetization Strategies

Fueled by machine learning, digital marketing, quantitative asset trading, and a host of other data-driven applications, demand for data has grown exponentially. More than three-quarters (76%) of...

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Fueled by machine learning, digital marketing, quantitative asset trading, and a host of other data-driven applications, demand for data has grown exponentially. Eighty-seven percent of executives surveyed by Forrester in 2020 said their companies were either launching or planning initiatives to improve their ability to access third-party data, up from 77% in 2019.

Your customers and business partners are likely eager to get data from you, especially if you can make the process easy and secure. In our ebook, Modern Data Monetization Strategies, we offer a step-by-step guide to jump-starting your data monetization journey.

You will learn how to:

  • Identify the most marketable data types your organization can monetize
  • Choose a pricing strategy and build out your pricing models
  • Evaluate and select the most efficient distribution model and network for your organization, and more.