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Data science enables marketing organizations to consolidate and extract insights from all their data regardless of format, recognize patterns in that data, and predict future behavior to build real- or near real-time personalization campaigns at scale.
In this ebook, you’ll learn how your marketing team can harness data science to:
- Collapse data silos to enable a 360-degree view of customers
- Provide fast, scalable access to data by supporting concurrent workloads
- Build efficient data pipelines to improve speed to insight and reduce complexity
- Future-proof your infrastructure to support a variety of tools, libraries, and frameworks without replatforming
- Embed data scientists in business teams to improve exposure to real-world business problems
- Attract and retain premier data science talent
Download our ebook, How Marketers Can Harness Data Science to Enable Personalization at Scale, to learn more.