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Best Practices for Leveraging Third-Party Data in Your Analytics

October 13, 2020

Third-party data enables organizations to improve data analytics and decrease time-to-insight, empowering teams to make better data-driven decisions, especially when it's integrated with internal data. However, traditional methods for sourcing third-party data are inefficient and unsecure. Traditional data marketplaces do not scale, and legacy technologies for transferring data (FTP, APIs) require extensive engineering work before the data can be used. This situation results in delays, stale data, and poor data analysis. 

In this ebook, you will learn how to:

  • Access live third-party data from its original location, which is available immediately for analysis or to merge with your own data

  • Easily discover third-party data sets that best fit your business needs

  • Use enrichment services to improve the quality of internal data by securely sharing slices of your data with providers
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Embedded Analytics: Build or Buy?
Embedded Analytics: Build or Buy?

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How Third-Party Data Powers Marketing Analytics
How Third-Party Data Powers Marketing Analytics