4 Ways Media Publishers Deliver Personalization and Privacy With the Data Cloud
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The media landscape is evolving. Younger people are changing how and where they consume media and the industry is experimenting with new areas, such as non-fungible tokens (NFTs) and the metaverse. At the same time, consumers and regulators are demanding transparency into what data is being captured and how it’s being used.
Publishers need tools and technology that help provide consumers with a personalized experience, while ensuring customer data is secure, governed, and retained in compliance with regulatory requirements.
In this ebook, you’ll learn how media publishers adopt the cloud to:
- Create 360-degree views of their customers
- Improve subscriber experiences and grow lifetime value
- Accelerate advertising revenue
- Maximize marketing ROI