Modern Data Monetization Strategies

October 18, 2019

Fueled by machine learning, digital marketing, quantitative asset trading, and a host of other data-driven applications, demand for data has grown exponentially. More than three-quarters (76%) of the executives surveyed by Forrester said their companies were either expanding access to third-party data, or planned to do so within a year.

Your customers and business partners are likely eager to get data from you, especially if you can make the process easy and secure. In our ebook, Modern Data Monetization Strategies, we offer a step-by-step guide to jump-starting your data monetization journey.

You will learn how to:

  • Identify the most marketable data types your organization can monetize
  • Choose a pricing strategy and build out your pricing models
  • Evaluate and select the most efficient distribution model and network for your organization, and more.
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Greenhouse: Accelerating Collaborative Digital Advertising with Modern Data Sharing
Greenhouse: Accelerating Collaborative Digital Advertising with Modern Data Sharing

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Private Data Exchange Solution Brief
Private Data Exchange Solution Brief