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Core Digital Media: Digital Advertiser Switches from Teradata and Boosts Performance by 30%

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Core Digital Media is a leading digital marketer and provider of online services that enable people to save money across a variety of personal finance products. Its products, including LowerMyBills, ClassesUSA, WalletJoy, and PolicyPilot are fueled by an industry leading marketing platform and connect tens of millions of people with a wide range of financial institutions who can help improve those people’s lives. To maximize advertising ROI and customer success, Core Digital Media ingests and analyzes large amounts of performance and real-time interaction data.