OpenX Launches Bids on Snowflake Data Marketplace to Streamline Access to Log-level Data

December 10, 2021

OpenX is a pioneer in programmatic advertising, operating one of the industry’s largest omnichannel exchanges across the open web. OpenX’s ad exchange connects more than 120,000 advertisers and 130,000+ active publisher domains across desktop, mobile, and connected TV (CTV) apps to reach nearly 1 billion consumers globally. To provide visibility into advertisers’ programmatic media buys across the company’s wide publisher footprint, OpenX ingests large amounts of bid transaction data.

Previous Flipbook
Snowflake’s Data Cloud
Snowflake’s Data Cloud

Next Flipbook
CUNA Mutual Group Builds A Scalable Data Architecture with Snowflake and Alteryx
CUNA Mutual Group Builds A Scalable Data Architecture with Snowflake and Alteryx