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William Hill is a data engineering company first and understands the need for real time data and personalised customer experiences. Facing challenges like the shift to digital, security and compliance, unlocking data science and scaling their team, William Hill has put their technology strategy and data at the heart of their business to overcome these. Find out how they're optimising their customers' experience through the ACCA Club and using data science as well as the learnings they've had along the way.