Zeta Global leverages unique proprietary data to help marketers acquire and grow customer relationships at scale. Their Data Cloud data set is the world’s third largest, containing 2.4 billion+ probabilistic profiles, 750 million permission-based identities, and 650+ AI-derived intender audiences. To enable audience segmentation in real time, Zeta ingests and analyzes large amounts of demographic, behavioral, location, and transactional data.
Home
»
Case Study
»
Snowflake Helps Zeta Global Build the Scalable Enterprise Marketing Platform of the Future
Most Recent Flipbooks

Pacific Life: Busting Bottlenecks for Data Scientists With 1,800x Faster Query Performance

Forbes 1000 Media Company Tracks Actionable Security Metrics Using Snowflake Security Data Lake

Yesware: How Snowflake’s Data Cloud Lowered CAC by 50% and Speed up Data-Driven Decisions by 50%

The Snowflake Data Cloud Enables Pizza Hut to Accelerate Decision-Making During the Super Bowl