Zeta Global leverages unique proprietary data to help marketers acquire and grow customer relationships at scale. Their Data Cloud data set is the world’s third largest, containing 2.4 billion+ probabilistic profiles, 750 million permission-based identities, and 650+ AI-derived intender audiences. To enable audience segmentation in real time, Zeta ingests and analyzes large amounts of demographic, behavioral, location, and transactional data.
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Snowflake Helps Zeta Global Build the Scalable Enterprise Marketing Platform of the Future
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