Petrol is a Slovenian sustainable energy company that trades in oil derivatives, gas, and other energy products. It has been in operation for more than 70 years and is now one of the largest and best-known Slovenian companies. Today, Petrol’s retail network comprises 500 modern service stations, and the company has more than 5,000 employees. Headquartered in Ljubljana, Petrol has branches across southeastern Europe.
With its widespread sales network, Petrol has become the top company of its kind in Slovenia. To maintain this position in such a competitive and quickly changing marketplace, Petrol needed to leverage data to serve its customers better.