RR Donnelley (RRD) is a leading global provider of multichannel business communications services and marketing solutions with more than 52,000 clients worldwide. The RRD Marketing Solutions division operates as a customer engagement agency that personalizes marketing to reflect individual customer journeys in a highly measured and optimized way.
Recently, we led a Q&A session with Suzanne Cashman Rain, RRD’s Director of Analytical Innovation, and Tom Morman, Vice President of Database Technologies. Rain is a data scientist with over 18 years of experience applying advanced analytics to improve customer interactions. Morman is an experienced marketing database professional specializing in bridging IT and business to create and manage multifaceted solutions. We asked about their transition from on-premises data warehouses to a cloud data platform.