How Publica Improves CTV Monetization Through the Snowflake Data Cloud

Publica’s ad-serving technology enables publishers to deliver targeted ads to Connected TV (CTV) environments and increase their yield from online video advertising. Through a real-time bidding system, the company helps customers fetch the highest possible price for each impression while helping to ensure the content of video ads meets business rules. Publica delivers over 2 billion ads to CTV devices every month.