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How Publica Improves CTV Monetization Through the Snowflake Data Cloud

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Publica’s ad-serving technology enables publishers to deliver targeted ads to Connected TV (CTV) environments and increase their yield from online video advertising. Through a real-time bidding system, the company helps customers fetch the highest possible price for each impression while helping to ensure the content of video ads meets business rules. Publica delivers over 2 billion ads to CTV devices every month.